meet latasha
Latasha Smith is the owner of the DOLCE TROPICAL food truck in Atlanta. Her food truck and catering business was 100% inspired by God. She needed a way to connect with her daughter as she was dealing with her mental health struggles. This was the answer God gave me. He provided the vision and the foundation. Through her background as a nurse, earning her MBA, and experience as a real estate investor, she was able to lay the groundwork to build this business. When God gives you something, you’re blown away and amazed as you begin to discover what’s already in place to be successful.
Ironically, the appeal was that Latasha’s daughter and she both love delicious, sweet treats. The owner especially loves fruit. As an admirer of the culture, she was a customer long before she was an owner and a creative. The customers' smiles do it all for them. The customer experience is everything to them because many have never heard much less tried this before. Introducing them to something new from a cultural standpoint is an amazing feeling.
Latasha was first introduced to Mexican flavors through her daughter, who is such a foodie. Then she began studying and learning from her Mexican and Caribbean communities, both of which are very close to her. It was important to them to do this right to both honor and show appreciation to the food and flavors of Mexican and Tropical cultures.
So bringing Mexican and Tropical flavors to Atlanta felt right. They have been blessed to bridge some amazing connections through the business. They bring on many of their family and friends, who otherwise have been unemployable or have had difficulty staying employed based on their mental health challenges, backgrounds, or current circumstances. They are, and they remain a family.
